It always makes me smile when people look at artisan business owners like me and say, “Oh, I’d love to be you and not have to work anymore!”

I usually nod and hold back a laugh. If only they realized just how much dedication goes into running a successful crafting business! Honestly, I’ve never worked harder than I have since launching Lottie’s Trinkets. While it’s wonderful to create handmade jewelry from home, it’s also a full-time commitment—without the security of a guaranteed paycheck.

I’m grateful to have the emotional and financial support of my husband because, in reality, many creative businesses don’t instantly cover all the bills. Without his help, I’d probably be boiling beads for dinner!

So, what does it actually take to run a crafting business?

1. Start with Exploration

Ask yourself:

What do I love making?
What am I good at?
What do I think will sell?
Where and how will I sell it?

2. Establish Your Business

Choose a name, register it with your state, and secure domain names for future use. All of this requires upfront investment.

3. Plan Your Finances

Do you have startup capital? If not, where will you get it? Consider options like:

Personal savings
Bank loans
Friends and family
Venture capital
Crowdfunding platforms like Kickstarter

A business plan will be essential, especially if you’re seeking outside funding.

4. Stay on Top of the Financials

Keep accurate records for taxes and budgeting.
Obtain a business license and sales tax number if required in your state, especially for selling at fairs.
Open a business bank account to separate personal and professional finances.

5. Get Insured

Protect yourself and your business with insurance. Think about scenarios like:

A product causing harm to someone.
Damage caused by your equipment, like a canopy blowing away at a craft fair.

6. Create and Market Your Products

Once your products are ready, it’s time to sell!

Invest in good photography equipment, lighting, and editing tools to showcase your items beautifully.
Learn to write compelling descriptions.
Price your work carefully—covering costs while staying competitive. Never undervalue your creations.

7. Market Your Business

Join communities and social media groups to network and share your work.
Collect emails and send newsletters to potential customers.
Always carry business cards, and confidently introduce yourself as a designer or artist.

8. Manage Supplies and Inventory

As you sell, you’ll need to replenish supplies at the best prices possible. Use your sales tax number to take advantage of discounts or tax-exempt purchases where applicable.

9. Stay Creative

While managing the day-to-day, don’t forget to design new ideas and explore fresh concepts.

So, the next time someone says, “I’d love not to work and be you!” I’ll just smile, nod, and let them dream. If only they knew the real story behind the craft!

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My Advice to Others Wanting This Crazy Arts Life!